Advertising

Notable Advertising Work

I have lost track of the traditional and digital advertising, direct marketing, word-of-mouth referrals, and unconventional "guerrilla" marketing tactics along this 25 years , for over 40 brands and many global geographies, but here are the most relevant data-driven ad campaigns and brand strategies that accelerated growth, transformed portfolios and unlock value for global and local companies.

As a CMO and strategic advisor, I design integrated campaigns that connect brand purpose, sharp consumer insight and disciplined execution across TV, online video, social, search, retail, CRM and experiential. My focus is always on measurable impact: higher awareness, stronger consideration, improved penetration, incremental revenue and sustainable profit. I have led launches, turnarounds and category-expansion platforms, building full-funnel journeys that move consumers from first impression to loyal advocacy.

Grupo Bachoco : Print & OOH 2022-2023

Conagra Brands 2019-2022 Traditional and Digital Advertising

Reckitt Benckiser Global and Regional advertising - Vanish / Easy Off Bam

Imperial Brands - Global Print & Digital communication for West

BAT - Global Print, POS & Digital communication for Dunhill

Nike traditional TV advertising, OOH, Guerilla, POS - Olé Campaign 2024

PepsiCo Foods (Sabritas) - 360 comms Cheetos / Splats / Sabrisorpresa 199-2003

Bachoco wins 2 TOTEM awards in its 15th edition, in the category “Campaign of the Year in all 2022–2023 billboards” and “Best Piece in Billboards” for the “EL ALA DE DIOS” advertisement. The TOTEM Awards are organized by the Asociación Mexicana de Publicidad Exterior (AMPE) and are one of the most important and prestigious recognitions of excellence in Mexican outdoor advertising, celebrating the most creative and effective work in billboards and other out-of-home formats and executions.